What we do

We work with organizations – profit, public and non-profit – on issues relating to reputation, communication and public affairs. These issues are often strategic and almost always complex. The essence of our work is building trust in a turbulent public arena, in which reputation and perception are becoming increasingly important.

We work on solutions that contribute directly to the realization of organizational- or project goals. No communication just for the sake of communication. No public affairs just for the sake of public affairs. But a focus on connecting organization, leadership and society.

The different specializations of our consultancy and our integrated approach enable us to make a difference for our clients. From insights and inspiration, to realization and evaluation. We are driven by three passions: achieving demonstrable results for our clients, developing our field of expertise and help shaping a better world.

We are constantly monitoring the societal debate, we follow developments that are relevant to our clients and we help developing our field of expertise. This combined approach strengthens our advice and helps our clients in making better decisions.

Wepublic’s services are based on three pillars:

Consulting

We provide high quality, practical and integrated advice in the field of reputation, communication and public affairs.

Typical activities for which clients contact us:

Issues: timely detection of reputational risks and -opportunities and helping to manage these issues so they benefit our client.
Crises: help clients with difficult and often sensitive issues where reputations and interests are at stake.
Stakeholder engagement: building strong reputations by managing the dialogue with your environment, strengthen trust and achieve sustainable success more quickly.
Public affairs and lobbying: contributing to your interests in the political and public arena and helping to achieve breakthroughs.
Strategy development: developing a manageable compass together with clients in the form of a concrete strategy, inspiring vision or practical approach.
Organization of the communications department: maximizing the added value and impact of communications as a discipline and/or department.
Leadership: strengthen the relationship between (top) managers, employees and stakeholders.
Support and alignment: ensuring effective communications around important changes in your organization.
Positioning: develop the most attractive positioning and embedding this positioning throughout the organization.
Brand strategy and architecture: optimizing, organizing and structuring the brands within an organization.

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Intelligence

We make sure you are up to date. Our specialists provide insights into developments in society, politics and stakeholder organizations. We help our clients with:

Monitoring political and societal developments: with our Stakeholder Intelligence Monitor (SIM) we provide insights into what is going on in the political arena as well as with relevant stakeholders. The SIM is an innovative tool that keeps you constantly informed about issues and stakeholders.
Stakeholder research: We bring the environment of your organization to light. Who are your most important stakeholders? Which issues are hot? What are the interests of your most important stakeholders? And which positions are being taken? We identify developments, draw conclusions and make recommendations.
Carrying out reputation surveys: How is your organization perceived and valued by stakeholders? What are considered your strengths and weaknesses? What are the opportunities and challenges? We provide you with valuable management information through qualitative or quantitative research.
Benchmarks: Wepublic regularly carries out benchmarks. Having insights into the decisions of other organizations can be extremely instructive. We usually carry out benchmarks on commission, but we also develop benchmarks in order to strengthen our other services. Together with TU Delft we implemented the Dutch Communication Management Benchmark.

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Management

Sometimes on-the-job support is necessary. We can provide experienced professionals who love to get things done and know what works. And what doesn’t work. They know the ropes and provide peace of mind for our clients.

Our method is very simple. Together with clients, we determine the profile of the ideal candidate and determine for how many days per week and for how long support is required. Our candidates work at Wepublic or come from our extensive network.

Common situations that require interim support are:

A vacancy becomes available and there is no short term solution available
Long-term absence of a professional
Temporary managing a specific project or program is needed
Extra capacity is needed in the event of substantial changes or major issues
Specialist knowledge is required

All our consultants are available for interim support. Wepublic also has a number of interim specialists.

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What we do

Consulting

Intelligence

Management

Our key values

Strategic

Entrepreneurial

Fun to work with

Authentic

Results-oriented