Peter is the CEO of Wepublic and an experienced strategic advisor at the intersection of public affairs, reputation, and communications. He helps organizations strengthen their position in a complex environment shaped by societal, political, and media influences. Peter advises executives and communications teams across a wide range of sectors, including healthcare, technology, financial services, industry, energy, education, and non-profits.

He has a background in issue and crisis communication, corporate positioning, and strategic initiatives that impact the license to operate. Before joining Wepublic, he was Managing Director of Corporate Affairs at Weber Shandwick. Peter has a strong interest in technology and sees AI as a powerful tool for making better-informed and future-proof decisions, also within the political and societal domain.