Further development of a strategic programme for the communication function at DSM

Situation and insight: To beef up the impact of the communication function, the communication director and the leadership team needed a sounding board as regards process and content. The programme focused on stakeholder-driven campaigns, digital transformation and team development.

Approach:

• The focus was on bringing together various improvement initiatives and objectives.
• In our role as external advisors, we guided the team in terms of structure, content and approach. We provided ideas to actively involve stakeholders in the process.
• We also gave them practical support in the area of project management and communication.

Result: A solid programme with broad buy-in. Our client Minke Bijl described our contribution as very substantial and also collaborative and challenging.